Tag Archives: Chris Lynch

CiViC 180 to Host Webinar Dec. 12 Focusing on Inexpensive Ways to Jumpstart Your Local Economy

After Redevelopment Agencies and Enterprise Zones, what can a California community do to promote local economic development? The answer is in your own backyard by retaining and growing local businesses. Join in this no-cost webinar to hear about five great ideas to create jobs and positive buzz for your community. We’ll also give you tips on how to finance the costs.

Join the Webinar DEC. 12 from 10:00-10:45 a.m.

The presentation will present ideas on inexpensive programs to create jobs through:

  • Business Retention
  • Entrepreneurship
  • International Connections
  • Vital Marketing
  • Smart Cities Technologies

The program will conclude with a discussion of strategies to find funding to support these projects through innovative public-private partnerships. CiViC 180 will make time available to all participants  to discuss local needs following the program.

The presentation will be led by CiViC 180 Co-Founders:

Christopher Lynch, an economic developer with experience in Irvine, Santa Rosa and Silicon Valley. He also was an international economic and trade policy expert with the US Department of State.

Bob Maples, PR and social media expert. Bob has worked with most of the major IT companies developing their PR strategies, winning seven national PRSA “Silver Anvil” awards.

To register, send YOUR CONTACT INFORMATION to clynch@civic180.org OR call 949-236-9637

About the Community Vitalization Council:  CiViC 180 creates, manages and finances programs to help communities develop their local businesses. As a 501(C)3 non-profit, CiViC 180 gives special focus to working with underserved communities.

Managed Exchange Rates — What You Need to Know As An Exporter

Managed currencies, those where governments set or maintain a currency level, present opportunities and challenges for exporters. Exporters need to understand the type of exchange rate regime that a country has and the risks that a country may not be able to maintain that regime.

Many developing countries have fixed exchange rates.  The government (usually the central bank) manages all foreign trade transactions and dictates the exchange rate against a currency (if it is the dollar, you may hear it referred to as “pegged” against the dollar).

The fixed exchange rate regime works in theory if it reflects a level that the clears the market (supply = demand). In reality, that is usually hard to manage and maintain on a long term basis. If there is a current account deficit, the central bank has to draw down on international currency reserves. If there is a surplus (as has happened in China), the extra money enters the domestic money supply, creating inflationary pressures.  If there is a parallel currency black market (which there almost always is), there will be a divergence between the official and black market rate. Inevitably, market pressures will force a change in currency peg.

Recognizing these market forces, many central banks adopt tools to gradually manage the exchange rate. There is a tool called a crawling peg in which the central bank changes the exchange rate along a pre-announced path. Another tool is a managed float. The Central Bank announces a desired exchange rate with a band around the rate (for example +/- 2%). If the market results in an exchange rate that is above or below the band, the Central Bank intervenes.

So what does a managed currency mean to an exporter? Remember as I noted in last month’s column, you don’t have to be selling goods or services in the currency for an exchange rate change to affect your competitiveness in the market.

  • A fixed rate may give some short term certainty to the exporter. As you look into the future, there is increasing risk that a change (devaluation or revaluation) will occur.
  • A float or crawling peg may result in short-term fluctuations in the currency. My experience is that generally the countries can adapt more readily to changing market conditions with a managed float.
  • In the event of a major political or economic event, the exchange rate can shift suddenly and radically, with major impacts for the exporter.

One real life example: I was loaned out to Caterpillar Financial Services for one year and I helped them set up operations in Mexico just following the entry into force of the NAFTA.  Mexico had a fixed exchange rate regime at the time and the Mexican government swore that it would not devalue, despite a growing current account deficit. Those of you who are familiar with Mexican history know that there is six year boom-bust cycle associated with the presidential elections.  In this case, Salinas was leaving office as Zedillo took over. I asked Caterpillar’s advisers on Wall Street who believed that there would be no devaluation.  I went to Mexico and asked wealthy businessmen what they were doing with their money. All said they were sending their money to the US until after the devaluation. I told Caterpillar to wait until after the devaluation. The devaluation came after the inauguration but was much larger than expected. As a result, Caterpillar was able to set up a subsidiary for less than half of the amount that was originally planned.

 

 

The Joy of Small Markets

CL Headshot 12-08 E-Mail

by Christopher Lynch

“If I could only sell one light bulb to every consumer in China…” I heard a Westinghouse executive tell me that in the early 1980’s before China opened to trade and while there still was a Westinghouse. We all dream about the Grand Slam homerun in the big market. But you have to be careful what you wish for. How much money will you spend to get to the market? If you have to advertise, can you afford the costs of a national exposure campaign? Could you supply the potential orders?

For small exporters, I’ve always been the fan of small markets. In those economies, personal connections are more important, making market research and entry easier. I’ve found that there is frequently less competition because the mega-multinationals are focused on the big markets.

Here are a few examples to illustrate the point:

Central American countries (+ the Dominican Republic) have a Free Trade Agreement (CAFTA/DR) with the US. That gives US exporters duty free access plus a level playing field.  The US exports more than $20 billion annually to the region, but that fact rarely shows up in the press. One US electronics reseller has a warehouse in El Salvador that then reships to the Central American region, which has no internal trade barriers. Internet commerce works well in Central America and this provides the electronics reseller a profitable base of operations.

Persian Gulf Coast (GCC) countries represent a small but highly profitable market. With high per-capita incomes, this region is a favorite with Southern California nutritional and herbal supplement exporters. I met one nutritional supplement company that exporting to the region with an internet based strategy.

Central Asian countries are growing rapidly as world commodity prices, especially oil, have remained high. One Southern California exporter is representing various pharmaceutical and medical products in the region – the cost for the major companies is too great to justify a local presence. For the exporter, this is a lucrative market that is the backbone of his company.

Pacific Islands are a natural for Southern California with many residents having family ties to the region. Transportation is a major cost but that keeps out the larger companies. The bonus is that once you get in this market, there is tremendous personal and brand loyalty.

So think “small markets.”  There is a lot to be said about being the big fish in the small pond. Think about these and other smaller markets when you are making your expansion plans.

Welcome to CiViC 180

We’re excited to launch CiViC 180. Traditional practice in economic development has been turned on its head with the Great Recession. In California, funding streams from Redevelopment Agencies were eliminated. Elsewhere, state and local revenues were battered by sinking property values. The use of incentives has also fallen under intense scrutiny as the long run ROI of incentives is being questioned.

At CiViC 180, we’re going back to basics — real economic vitality comes from a healthy local business community. We believe that communities need to focus on retaining existing businesses, support the growth of small and emerging growth companies and help business be successful in a global economy. Based on our experience, we offer a series of programs to address those needs. We support those with viral marketing and fundraising strategies.

We will use this blog to highlight best practices. We look forward to having a dialogue with you, so please add your comments!

Bob Maples and Chris Lynch